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The Business Model Canvas is the perfect tool to quickly describe design and test your business model. This applies whether you are searching for a new business model or trying to reinvigorate an existing business model.

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Ability to substantially ideate, describe, evaluate and discuss a business model using the Business Model Canvas Hands-on understanding of how to user personas and problem scenarios to articulate the Offer’s key drivers
Hands-on understanding of how to use the AIDA(OR) framework and storyboards to evaluate the effectiveness of Customer Relationships and Channels
Understanding of business type and how to evaluate Key Activities, Resources, and Partnerships in this context

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